The thing is, when the GDPR landed, the ad industry obviously had to convince their customers that ads were still viable.
So, even though it sounds completely backwards, they were at the forefront of GDPR consultancy and had their cookie banner implementations ready to boot.
And while I don’t think, what they told those companies were complete lies (only because lying in consultancy is illegal), but well, at the very least, I expect them to not have proactively told them that you could also do advertising without tracking, let alone no advertising at all.
“Here is a list of 800 of our partners that we might or might not share your data with, you can select the ones you don’t like, it only takes 10 minutes or so”
Totally agree, except: Ads are completely viable. The industry wants to sell creepy ads though. Not because they’re actually much better at convincing people to buy shit (which is something they can’t measure properly) but because clients pay more for them
The thing is, when the GDPR landed, the ad industry obviously had to convince their customers that ads were still viable.
So, even though it sounds completely backwards, they were at the forefront of GDPR consultancy and had their cookie banner implementations ready to boot.
And while I don’t think, what they told those companies were complete lies (only because lying in consultancy is illegal), but well, at the very least, I expect them to not have proactively told them that you could also do advertising without tracking, let alone no advertising at all.
lol
Totally agree, except: Ads are completely viable. The industry wants to sell creepy ads though. Not because they’re actually much better at convincing people to buy shit (which is something they can’t measure properly) but because clients pay more for them