Oh sweet I get to vent about The August Few: Amygdala by Sam Fennah.

So Sam is primarily a youtuber, he makes animations with these very unique and somewhat disturbing characters and over time he made a bit of a narrative using them, eventually he made it into a 1000 page book. As one might expect looking at his animations this book is very weird, it’s got some extremely interesting and alien worldbuilding which challenges the reader a lot. As a piece of art this book is incredibly effective in that it makes the reader reflect on it’s far reaching themes, but as a book I really kinda hate it.

At the core of the book is the question of what the ideal society is, but only one option is ever really presented, what I can only describe as anarcho-dawinism. When one character opposes this state and proposes the possibility of a kinder and more inclusive society she is betrayed, hung from a balcony over a crowd, she orgasms while choking to death, and “When the body was lowered, it was groped, defiled, spat upon, split.” This is not presented as a bad thing, simply as the people rejecting her idea, the language used is very “marketplace of ideas.”

At the start of the book Sam tries to disavow himself of what he wrote in an author’s note, part of which reads: “The views of the characters are not the views of the author. This book is not a promotion of ideas, but an exploration of ideas.” Sam did not need to make the characters orgasm when they died, he did not need to make them reproduce via necrophilic rape, he did not need to make every characters a literal baby eating cannibal, and he did not need to present social-darwinism as an ideal society, but he did, he choose to write these things.

I hate this book, I read it over a year ago and I haven’t been able to stop thinking about it, it is a great piece of art.

While ideally you’d want a column for serving size, package size, and per 100g, if you’re only gonna have one it should definitely be the per 100g since that’s the only one that allows you to easily compare between different brands and products.

Nestlé isn’t the only brand of baby food available in those markets, they sit right next to products that do have that “no added sugar” label. But that healthier alternative is not what sells better, the cheaper ones do, why? Because the consumers in those markets either can’t afford the healthy food or they lack the education to know the importance of a good diet.

What products are available on a market is a reflection of the purchasing habits of the consumers in that market, and those habits are a result of the macro socioeconomic factors of the region. If Nestlé changed all their products to be “no added sugar” right now then the prices of those products would need to be bumped up slightly which would mean the consumers would shift to another brand that’s cheaper which has the same issue and hey presto nothing has changed.

Nestlés products having added sugar is not the problem it is a symptom.

So what do we do if we want to solve these big problems? Well that’s not easy, it largely depends on the governments and people of those regions, but we can help. There are charities like plan-international.org which tries to directly tackle inequality and education, but driving economic activity can also help, maybe next time you go grocery shopping you buy a Senegal peanut oil or a pack of batteries from The Philippines. These are big hard problems that won’t be easily solved, but if we are to have any chance to fixing them we need to be able to identify what the problem is, getting mad at a brand is a lot easier than recognizing the underlying issues.

This really doesn’t have much to do with Nestlé. This is about the purchasing habits of consumers in different markets as influenced by global wealth inequality, lacking education, and inadequate access to healthcare. While large corporations absolutely have certain influence on those factors, this issue of more sugar in some products is so far downstream from the real problems that it’s just a useless distraction.

I think the thing that got the biggest reaction out of me was in the DLC when you figure out how to bypass the bell alarm.