

If it was just a cost thing I wouldn’t necessarily mind, but it hasn’t been established that natural dyes are always safer than artificial ones. Sometimes taking a lot of a natural thing and concentrating it also concentrates what would otherwise be a low level contaminant that wasn’t concerning, because you’d never consume enough of the non-concentrated thing for it to matter.
It being Coeur d’Alene, my first thought is some flavor of white supremacist nuttery.