Three Reddit moderators have just told me that Reddit is sending a message to closed communities asking if they plan to reopen. Here’s the full message, taken from screenshots I’ve seen: The 48-hour timing is notable; Reddit mods had asked the company for a response to an open letter by June 29th (which would be 48 hours from now), and that means that this deadline would be up just a day before many popular Reddit apps are set to shut down on June 30th.
I like this. It’ll probably be declared “vandalism” of the community, and they’ll try to ban mods, but it would affect the community’s usefulness to advertisers if it becomes annoying for users, or specialized in a way that makes it unsuitable for the companies who are currently in there. Brands choose Reddit because they think they can reach exactly the people who are likely to want their products by targeting the right subreddits. Change the type of conversation in those subreddits to something that no longer attracts the audience advertisers want, and advertisers will be less interested. Forbidding brand mentions is good, too.
Yup. But it’s really hard for Reddit Inc. to track this, as long as the deletion is slow enough, and posters are “discouraged” from adding new posts; and the community still there are the ones who don’t really give a damn.
Damn, that would work great on a few subs. Like r/cooking.
That’s true, Reddit has its hands full with red pandas and John Oliver pics. They’ll probably let gradual rule changes slide for a while. Forbidding brand mentions might actually kill r/SkincareAddiction, since it’s mostly product reviews and people posting blurry pictures of gnarly abscesses they believe are pimples.