AppLovin’s attempts to acquire Unity last year turned sour when Unity opted for a merger with rivals ironSource instead . Now, in the ongoing shockwave of Unity's unpopular introductio...
I don’t know shit about it, but I’m guessing the ad business isn’t really standalone itself. Guessing it’s the ad service that kicks in for developers that don’t pay for the engine. If that is true, it’s stupid to expect both to be individually profitable. It’s also likely the ad business wouldn’t be profitable if it didn’t have all those indie developers that have it incorporated into their games. Really sounds like a working system just wasn’t profitable enough, and they needed more blood from the stone.
it’s mostly the very large mobile apps like genshin impact or whatever it’s called that actually payed the fee, the vast majority of small and indie developers don’t usually make enough to even qualify for the pro plan. Unity’s seat model was always insanely underpriced for the value the engine provided - 3K senior software engineers @ $200K cost maybe 600 million dollars a year, and maybe 20% of users payed anywhere from three hundred bucks to a little over a thousand for unlimited engine access.
I don’t know shit about it, but I’m guessing the ad business isn’t really standalone itself. Guessing it’s the ad service that kicks in for developers that don’t pay for the engine. If that is true, it’s stupid to expect both to be individually profitable. It’s also likely the ad business wouldn’t be profitable if it didn’t have all those indie developers that have it incorporated into their games. Really sounds like a working system just wasn’t profitable enough, and they needed more blood from the stone.
it’s mostly the very large mobile apps like genshin impact or whatever it’s called that actually payed the fee, the vast majority of small and indie developers don’t usually make enough to even qualify for the pro plan. Unity’s seat model was always insanely underpriced for the value the engine provided - 3K senior software engineers @ $200K cost maybe 600 million dollars a year, and maybe 20% of users payed anywhere from three hundred bucks to a little over a thousand for unlimited engine access.