Because they don’t want to be twitter clone 7 in 5 years? I personally don’t care because I never used Twitter, but I use Bluesky to yell at senators in between emails and phone calls. So I am fine with abandoning the platform when it’s no longer useful for that.

The digital refugee system will continue as projects start and either collapse or thrive long enough to become corpo garbage.

Bluesky is in a position to really change that as more and more people ditch twitter. Users don’t even have to understand the fedverse or decentralization to use it. They should want to not become the next MySpace or worse.