It seems their best idea is $750 gift cards that residents have called a “joke” and “insult.”

When a Hunterbrook Media reporter googled “Moss Landing fire” in the wake of an inferno at one of the largest battery facilities in the world, the first result he saw wasn’t news about evacuation orders or health warnings. It wasn’t the county’s emergency response page with safety information for the 1,200 people forced to flee their homes. Instead, it was a sponsored link to mosslandingresponse(.)com — a Vistra corporate website.

Google’s transparency data reveals the ad was purchased by “FTI CONSULTING (SC) INC,” a global crisis management firm with a documented history of running bizarre, sophisticated influence campaigns for fossil fuel companies.