Makes it easier to forget them and not being able to keep them apart. That’s really great for us. Less ads in our brains.

the secret is that all logos are soulless slop. you just become attached to the old ones due to familiarity. when that familiarity is removed, you see it for what it really is.

My favorite shit logo redesign is

KИ

I can’t believe anyone thought that was a good logo…