When is an ad an advertisement and not a recommendation? Microsoft clearly likes to use the term recommendation for what others may see as an advertisement.
There are recommendations in the Start menu, Settings app, Lock screen, File Explorer, Get Help app, and other areas of the operating system already. These are often not that useful. App recommendations in the Start menu are limited to Microsoft Store apps.
Now, Microsoft is testing recommendations in the Microsoft Store app. If you never use the app, you won’t be exposed to these. If you do, you may notice recommendations popping up when you try to use the built-in search.
First spotted by phantomofearth on X, two or three recommendations are shown whenever search is activated in the official Microsoft Store app.
Right but most people have no clue, they’ll go to their local store which I guarantee you doesn’t have Linux computers. Online buyers will go on amazon and buy from “known and reputable” brands like Asus, Dell and such. Don’t get me wrong, I love linux and have been using it as my main OS for nearly a decade but to say it’s easy to get/install for your average user is just wrong. Everyone always overestimates what the average user is actually like. Your average user doesn’t even know what an OS or Linux even is.