Most of the 100 million people who signed up for Threads stopped using it::“We’re seeing more people coming back daily than I’d expected,” Zuckerberg said.

  • Synthead@lemmy.world
    link
    fedilink
    English
    arrow-up
    92
    arrow-down
    19
    ·
    edit-2
    1 year ago

    So we’re gonna sit here and pretend that there weren’t automatic sign-ups for Instagram users? They got signed up without choice. Facebook did that.

    Edit: I was wrong! I remember reading about this early on, but I think I read misinformation. Sorry about that.

    • Hellsadvocate@lemmy.world
      link
      fedilink
      English
      arrow-up
      50
      ·
      1 year ago

      It wasn’t automatic. Not sure where you got that idea. But you had to get the app and then sign in using your Instagram account to set up the thread profile. They had “shadow copies” of your Instagram profiles on threads so for example you could sub to someone’s profile and when they’d join threads you’d get their activities. But no it wasn’t automatic.

    • Dnn@lemmy.world
      link
      fedilink
      English
      arrow-up
      30
      ·
      1 year ago

      Upvoted for your edit. Publicly admitting you’re wrong has become too rare.

    • TehWorld@lemmy.world
      link
      fedilink
      English
      arrow-up
      20
      arrow-down
      13
      ·
      1 year ago

      This is the key. There certainly were NOT 100mm people that signed up of their own accord.

      • Blizzard@lemmy.zip
        link
        fedilink
        English
        arrow-up
        8
        arrow-down
        1
        ·
        1 year ago

        There’s no such thing as 100mm people. That’s just 10cm, even infants are taller than that.

    • SUPERcrazy3530@lemmy.world
      link
      fedilink
      English
      arrow-up
      5
      ·
      1 year ago

      It was super easy to sign up but ultimately it’s missing a lot of features and is why people didn’t stick around. There’s still no search or hashtags so finding content that interests you is basically luck with the algorithm.

    • Rakn@discuss.tchncs.de
      link
      fedilink
      English
      arrow-up
      3
      ·
      1 year ago

      While it wasn’t entirely automatic they’ve showed ads for it in Instagram that easily fooled you into assuming, that the only way you can continue using Instagram was by creating a Threads Account.

  • Garry@lemmy.world
    link
    fedilink
    English
    arrow-up
    71
    ·
    1 year ago

    It’s severe lack of features was its downfall. I signed up and my feed was full of random celebs with no way to filter it to people you follow (apparently they added this recently). But the main issue NO FCKING SEARCH, you can only search for accounts nothing else. Discoverability if you are not a famous person is basically 0. No hashtags so no discussion of specific trends or topics. No Trends in general.

    • Don Escobar@lemmy.world
      link
      fedilink
      English
      arrow-up
      16
      ·
      1 year ago

      This was my biggest driver as well, I liked the platform but it lacked features and I too hate being flooded with people I don’t know on my feed.

      They are going to continue to bleed users because of lack of features.

      • lemmyvore@feddit.nl
        link
        fedilink
        English
        arrow-up
        1
        arrow-down
        3
        ·
        edit-2
        1 year ago

        They’re going to add features. It’s typical for software development nowadays.

        You get out on the market early just to be there (or to exploit a favorable moment like feeding on Twitter’s carcass), then add features later.

        It works, too. People will grumble but at least they have something to grumble about right now. It beats a perfect service at an unspecified date later.

    • w2qw@aussie.zone
      link
      fedilink
      English
      arrow-up
      4
      ·
      1 year ago

      In one sense this may be killer because even if it does improve people’s first experience will impact them ever going back

        • money_loo@lemmy.world
          link
          fedilink
          English
          arrow-up
          1
          ·
          edit-2
          1 year ago

          Yeah for sure, never heard of anything like that on social media before. So much scrolling.

          Still curious what the original dude I was talking to left for. @housepanther

  • Steeve@lemmy.ca
    link
    fedilink
    English
    arrow-up
    16
    ·
    edit-2
    1 year ago

    This is literally just what happens with new tech, nobody expects even 50% retention from when it’s new and hot.

  • faintedheart@lemmy.world
    link
    fedilink
    English
    arrow-up
    11
    ·
    edit-2
    1 year ago

    Actually I am one of them who signed up during the initial hype. I was on twitter few years before. Was fed up and deleted the account. Started thread since I like twitter like social media. But it was full of stolen post from reddit and twitter. The same stupid memes I saw in reddit, lemmy etc are present there. Nothing interesting. I can get all the news, memes and entertaining contents from reddit and lemmy. Why the hell should I see that again in threads? Then there are people who is using it like instagram and Facebook. Just posting thier photos in different poses. I still have the app, but hasn’t spent 5 minutes in the last week.

    Lack of trends and hashtag search is a big no for me.

  • eee@lemm.ee
    link
    fedilink
    English
    arrow-up
    7
    ·
    1 year ago

    i know a whole bunch of people who signed up just because, looked around, and the never used it again.