“We’ve known for over a decade that people come to Reddit to talk about the products they love – take r/BuyItForLife for example, a community of over 1.5 million redditors who have been sharing recommendations and advice about their lifelong, must-have purchases since 2011. These updates will uplevel the search-and-discover experience for both brands and our users by tapping into our differentiated value as a hub for actionable conversation”
The funny part is that they claim that this will improve the user’s experience.
As if users in r/BuyItForLife are interested in ads for shitty products lol.
It will improve the user experience.
In this case, the user is whoever is peddling their wares. The subreddits and its members are not the users, they’re the
markstargets.The idea is to muddy the waters; allowing advertisers to buy ad space for their shit in the context of subreddits like that to seem more legitimate. Pretty disgusting IMO.