Maybe. Going international is another big step in bureaucracy for a company. Time zones also become a problem, you can’t really have a team made of people farther than about 4 timezones, you need separate teams at that point, which adds complexity. Language barriers also start to become an issue as you expand, even English speaking countries have vast differences, and English as a second language adds more difficulty.
Depending on the industry and ROI, I’d submit it’s worldwide.
Maybe. Going international is another big step in bureaucracy for a company. Time zones also become a problem, you can’t really have a team made of people farther than about 4 timezones, you need separate teams at that point, which adds complexity. Language barriers also start to become an issue as you expand, even English speaking countries have vast differences, and English as a second language adds more difficulty.