

I use Lemmy primarily. I try not to use Reddit, Meta, TikTok or anything else as much as I can if there is a Fediverse option.
Unfortunately, there are a few things you have to use that stuff for:
-
Facebook Marketplace has completely replaced Craigslist in my area.
-
Neighborhood apps like NextDoor, even if there are other options, doesn’t matter if your neighbors don’t use it.
-
Reddit for specific niche forums. If the community is active on Lemmy, I post questions here first but in some case I need an answer for something that doesn’t exist in the Fediverse yet.
I have been timing movie previews since August 2022. I was posting the data weekly on Twitter but I stopped using Twitter when the sale to Elon was finalized.
My Qualifications
I have a monthly pass that allows me to go up to 4 times a week. I also worked at a theater for 4 years, with part of that time being as a manager and projectionist. I have selected and put ad rolls on the film myself.
I go every Sunday morning. I started timing ads and previews before the movie started and logging them in a chart, but I am not a data analyst. I am just an annoyed theater patron.
Movie Previews and Ad Roll Lengths
Note: Most of my data is from seeing movies at AMC. I can’t guarantee every theater will be this way but theaters that use digital film distribution instead of physical film should be similar.
Timing start at the scheduled showtime and start the moment the last ad stops and the film credits start.
If you go to AMC, the Nicole Kidman ad is always the last one. I stop counting as soon as she says “AMC Theaters, we make movies better.”
TLDR: I tracked movie ad times for years and recommend showing up 15 minutes late.